The Warm Up with Kyle Wood - Bootcamp Ideas

Kyle Wood: Hello, welcome
back to the warm up.

I was about to do the beat like welcome
back to the warm up But that's not

really me So today on the warm up.

We're going to be talking about free
or Very close to free as in very low

cost ways to build your following
to reach more people Because they're

always no matter what strategy we do.

There's always a point where the
results start to taper off And we

have to start thinking about other
ways of getting our name out there

and getting in front of people.

Uh, a couple things I want to start
before we get into the 14 different ways

that, uh, this is the ideas I thought
of today before recording this podcast.

There's definitely more ways out there.

Um, there's other ways that
include spending more money.

But for this, I thought let's do an
episode that's people who are just

starting out or sort of trying to rebuild.

They don't have a big budget.

Um, Free ways to get clients is not
necessarily bad ways to get clients.

In fact, sometimes the free ways
to get clients are the better

ways, they're the easiest sells.

We'll talk about that today too.

But before, like I said, there's a couple
of things I wanted to talk about before.

The first thing is that there is
no one way to market your business.

The reason I'm sharing 14 ideas today,
and by the way, these are all ideas

that I've actually watched, either used
myself or watched other businesses use,

fitness businesses use to get clients,
um, and to build up the number of

people who are aware of their brand.

Um, the reason I'm sharing so many
is because there's not one way.

Uh, so my recommendation for you
is with marketing to find ways

that come with a sense of ease.

If it always feels like you're
battling with your marketing, that

you're always fighting, that you're
always forcing yourself to do it,

you're just not going to do it.

And I bet you've had that situation before
where you're like, someone's been like,

Oh, you've got to do Instagram reels
and you do like three reels and then

you don't do anything for three months.

And then you're like, Oh, I need to do
that reel and you do another reel and then

you don't do anything for three months.

We've all been there, myself included.

And that's the thing.

If you pick a way that everyone
says you should be using.

Um, but you don't really find it,
um, interesting or, yeah, and it

doesn't come to you with that.

Like I said, the word ease is a
good word to come back to that

sense of ease around doing it.

Then you're just not going to do it.

So let's not fight an uphill battle when
there's already enough things you're

juggling as a trainer and with clients
and workout plans and things like that.

So let's start with ease.

Marketing strategies that
you're actually going to do.

That's the most important thing.

Um, there's also sort of this culture
online at the moment around, um, around

hustling, like just working harder.

But if you cast your mind back five years,
if COVID taught us anything, it's that

simply working harder at something is
not going to necessarily change things.

Simply.

Working harder, hustling harder.

Or you might be like,
Kyle, you're full of it.

No form of marketing has
a sense of ease to me.

And I will talk about that in a sec.

But like, Kyle, it's just, it's all crap.

It's all hard.

It's all really, it doesn't, you know,
marketing and me, self promotion.

Uh, no.

So, you might be like, I just,
like, I know I just need to, like,

get over it and get, and do it.

But, like, think about your working out.

How many years have you been working out?

How many years have you
been working out for?

Nearly half my lifetime
I've been going to the gym.

I wouldn't be doing that if there wasn't
a sense of ease in doing a workout.

Yes, sometimes the workouts themselves
are hard, but doing a workout each week,

doing a workout several times a week,
it's just part of my life at this point.

So there's that sense of, there's
that sense of ease around it.

In fact, It feels weird not to do
a workout at this point in my life.

So that's where we want to
get to with the marketing.

And so what I recommend you do, if
you, when you're listening to today,

if you hear something that you're
like, Oh, I really liked that idea.

Um, but you might be like,
Oh, but that seems hard.

What I want you to do is set
up a three month experiment.

Do it for three months with a fair
amount of frequency, like at least once

a week, you're going to do this thing.

Uh, then at the end of, there'll be
a learning curve, it'll be hard at

first, like at first you're going to
be like, Oh, I'm not too sure about

this, like what have I committed to?

At the end of the three
months, that's when you want to

actually assess, did it work?

Do I find it easier now?

Like, because there was just a
few extra skills I had to pick up.

Can I keep doing it with that,
with like a relative sense of ease?

But then of course, like if it didn't
get any results for you, then maybe

you move on to the next thing, but
yeah, that's my recommendation.

Do it for at least three months.

Like someone, again, coming and working
out with you, who's just starting.

First week, they're
just going to feel sore.

But after three months, they'll be
like, Oh, I'm feeling better now.

I'm starting to see some
of the improvements.

So that's my thing.

So marketing strategies that come with
a sense of ease, but give yourself

enough time to actually try them out
and adapt and see if they're working.

All right, now I want to keep
this under 20 minutes and

that's like a minute per idea.

So get your pencils ready, put
me in slo mo and let's get going.

So the first, uh, idea I have, and
it's one I've talked about before,

it's community notice boards.

Now I don't mean Facebook
groups, I mean like actual

physical community notice boards.

Get out into your town, uh, and
like I said, this might work really

well if you're in a small town.

If you're in a big city, it might not work
that well, or vice versa, in a small town.

I was looking at a community
notice board the other day.

There was stuff in there
from four years ago.

So I don't think anyone is
going and reading it and

clearing that notice board out.

But, if you see that the notice board
is regularly updated, if someone's

um, taking things down, like a lot
of the time libraries and things

like that will have notice boards.

Uh, and the librarians are sort of
curating and making sure that stuff

isn't staying up there too long.

Uh, great, great way to, to get out
into your community and have people get

familiar with your brand and what you do.

Um, this is something very simple.

I'm going to talk about ugly
flies as a strategy number

three, but something very simple.

Your first mission is to go out and
see if your community has these like

notice boards, pin boards, things like
that, that anyone can put something on.

Um, and then yeah, this can be a
very simple way to get people in the

area of familiar with your brand.

Especially if you don't have a physical
location, like maybe you're operating

out of a park or something like that.

Um, people might not know you're around.

So number two is.

Your beauty and health people.

So, who are the people, your
beauty and health, like health and

fitness sort of all go in together.

So, who are the people you go and see?

Like, your hairdresser or your
barber, depending who you go and see.

Your osteopath, your physiotherapist,
your massage therapist.

Um, who are the people
you go and see regularly?

Maybe the person who does your nails.

What are you, what are you doing?

What are you, what relationships do
you already have in your community

with other local businesses that
move in a similar niche to you?

Because chances are that someone who's
spending money to go get their back fixed,

uh, because they want to move better,
would also be interested in working

out regularly, exercising regularly, to
also help their back move, uh, better.

So, building those relationships, seeing
How can I, how can we do something

together, can we, um, can I just bring
a flyer in and put it in the window, can

I put my business cards here, what can I
do, um, again, you don't know until you

know, but imagine if you did this with
every single person in your local area

who you know, suddenly someone who goes
and sees the same people as you is going

to be like, Oh, there's those business
cards again, Oh, there's that flyer again.

Um, maybe I'll have a
look at it this time.

What's that thing?

Uh, there's some statistic around,
like people need to see your

brand 12 times before they buy.

And that's what Coca Cola
and those big companies do.

That's why they're everywhere
because the more times you see them,

the more likely you are to buy.

All right.

Number three, ugly flyers.

So what do I mean by that?

I, a lot of the times when I go into
cafes and I'll see a flyer from the

wall, they're always beautiful or
they've used like some Canva template

and I'm, my eyes just immediately slide
off them and go on to the next thing.

Unless it's got a particularly engaging
image, my eyes just keep going.

Because we're so used to seeing
really beautiful advertising, that

we, our brains just recognize it
as advertising and it moves on.

So you want to actually make
your stuff a little bit ugly.

You want to make it stand out and the
example I thought of while doing this

was to go onto YouTube and just look
at the home page and see which videos.

Catch your eye look at the thumbnails
and you'll see a lot of youtubers.

They don't have thumbnails with lots of
information It might be like two words

and a couple one or two really engaging
pictures So that might be what you start

to think about with your marketing like
what are like two words that are gonna

catch the person's attention who you're
trying to attract can you put a really

cool image with that and then just
have the information in in tiny writing

below because If they're interested
in that initial image, they'll come

up and they'll get more information.

Something to play with.

Again, this would be an experiment.

If you did this as a three month
experiment, you might try a different

flyer each week for a month.

Um, just an idea.

Oh, sorry, for three months.

Number four, community notice boards
again, but now let's talk about

online community notice boards.

Um, one big thing here is that Facebook
groups don't do as well as they used

to, and if your local community Facebook
groups are like mine, you might have a

really good community Facebook group.

Mine tend to be like the same
six people posting all the time.

Um, but in general, uh, stories
will do better than just like,

this is when we're starting.

So, you might use the notice board,
a Facebook group, or a community

notice board to share a success
story of one of your clients.

Or maybe your own success
story, or something like that

that gets people to engage.

But you're still rolling the dice a
little bit on depending who will see it

because you need the right people to see
it who want to engage with the content and

comment for it to be shown to more people.

So we can kind of mess with
the algorithm a bit here.

And when you post something on one
of your community notice boards, go

to your existing clients and say,
Hey, I just post posted something.

If you've got a minute, could
you just go to this link?

And show it a bit of love,
get them to like it, heart it.

Um, leave a comment, leave a review, uh,
and that will help that post get some

momentum and generate some interest.

Uh, the other thing is to keep an
eye on what, if you're posting to

social media platforms that use
hashtags, what local hashtags.

Um, are in your area.

What are people using?

Do they use the postcode?

Do they use the, the town name?

Is there another one?

Um, is there one specifically
for fitness in your area?

Have a look at what those hashtags,
hashtags are and use that when you post.

Five, referrals.

Referrals are the best way to get free
marketing because there is no easier sell.

than someone who has already
had someone that they trust tell

them about how good you are.

Like, you're not really going to
have to do, you're rarely going

to get someone who's a referral
who's still sitting on the fence.

Like, usually they've made their
mind up, they're ready to go.

Um, so make sure, well, two things.

First thing is not all of your
clients will give referrals.

You'll find that it's like the same
10 percent maybe of your clientele

who give you all of the referrals.

So what you want to do is make sure
that you're thanking and rewarding

those people, like buying them little
gifts, writing them thank you notes,

things like that, just to say, I see
you, I appreciate that you're sending

me free business and you know, if
you'd like to keep sending me more, but

you're really paying attention to that.

It's, it is this usually the same group.

I know when I start talking
about referrals, a lot of people

like, Oh, I run a challenge.

I run a challenge and we're going
to have this many people, you know,

people are going to score points.

So like referring people.

So it's, it's a cool idea in theory,
but in my experience, especially

in Australia, it's still the same
people who are bringing in clients.

So you may as well just have a personal
relationship with that client where,

you know, you show them gratitude
for what, for what they're doing.

Um, all right, let's talk
about social media in general.

So we talked about social
media, community groups, but

obviously Instagram, uh, Tik TOK.

Big ones for fitness, in
terms of um, social media.

And, if you've been following me for
a while, you know, I'm not, I'm not

like, that in love with social media.

Uh, I sort of, I definitely have like
a love hate relationship with it,

where it's like, I see the value in
it, but I also see like, the issue

with it, and the issue is pretty big.

But there was something recently that,
The story that, uh, talking to a friend

of mine that sort of changed my mind
a bit and made me see social media

in a different way, particularly for
businesses, not necessarily for personal

stuff, but particularly for businesses and
seeing how important it is for businesses

to have a regular social media presence.

And we were at a friend of ours
wedding and we're talking about

the photographer who was there
and she was explaining to me.

I was like, you know, how did
you find that your photographer?

I always love hearing stories about how
people found someone that they're then.

Pay thousands of dollars and she's
like I found her on on Instagram.

I was looking for a specific type of
Photo and this woman did that and then

this is what really changed my mind and
I kind of knew this but to hear someone

actually say it really blew my mind
and that was She said the reason she

picked this photographer was to post
this photographer done One with the,

where the photographer, it wasn't her
photos, the photographer was dancing.

So it was one of those
dancing Instagram videos.

Um, she was dancing and she had a
bit about like how basically her

philosophy on taking photos, um,
and her work and just like work

life balance and stuff like that.

And that was one of the
reasons she hired her.

And then the other reason was that.

The photographer had shared that
they had ADHD, um, which is something

her husband, the groom, also has.

So she loved the idea that the
photographer at her wedding was going

to understand what it was like for
him trying to stand still for hours,

uh, with ADHD and get photos taken.

Um, and so she loved that that
person, that the photographer

had that experience and that
knowledge having had that herself.

Uh, so I just thought
that was fascinating.

It wasn't like, oh, she took the
best photos or this, it was like,

no, I've, I, as a person, she felt
like this person was going to be

the person to help at their wedding.

And they then forked over
thousands of dollars to her to

take photos of their wedding.

So that really got me interested
and thinking a lot about social

media and how, I think a lot of the
times we think we have to be posting

information and stuff like that.

And yes, that's helpful, but I think
thinking of social media as a way for

people to see you, um, and what you're
about, so not necessarily your entire

private life, I don't think you need
to share all of that, but for them to

see you, what you're about, what your
personality is like, what it would

be like for them to work with you.

That's the best thing you
can use social media for.

All right, so we are number six.

So now number seven.

This is something I've seen
lately, bad testimonials.

So it's going online, finding your
one and two star testimonials, then

sharing them and talking about them.

Talking about why this person
had this experience with you

or flipping it into a positive.

So maybe the person, someone leaves you
a review and they're like, Oh, you know,

the, the workouts were kind of repetitive.

So then you would go online and be like
we do repetitive workouts because we

use progressive overload and progressive
overload requires that we do the

same workouts over and over again.

And then that way you get better
at each exercise as we do it.

And you can see how I'm turning this like
negative review into a positive thing.

So this is, yeah, this is something
I'm seeing companies do at the moment.

And it's, it's really clever
because the social media

algorithms, they skew towards.

Outrage, which is unfortunate, but they
skew towards outrage, but that means

that if you share something negative,
um, it's going to grab people's

attention, but then you've got this
opportunity to turn it into a positive.

Why is that thing that, that you
don't do or that you do differently

that this person didn't like?

Why is that actually of a benefit
to a different type of customer?

The customer you do want to serve.

It's something to think about.

Number eight, follow up with old clients.

This is just low hanging fruit.

So easy.

Just take some of your time.

Just check in with old clients, make
a list of clients who stopped working

with you in the last six or 12 months.

Go through, start at the top of
the list, cross it off as you

go through, just checking in.

Hey, how you doing?

Just checking in.

Hey, how you doing?

Just checking in.

You'd be amazed how many people
are like, Oh, I've really been

meaning to come back to class.

Thank you so much for reaching out.

Like, when can I sign up?

And next thing, they're signed up.

People are busy.

Don't assume that because they haven't
signed up or they haven't trained with

you for a while means they don't like you,
or that they don't like your business.

People are just busy.

So, you reaching out to them is
actually doing them a big favour.

Uh, number 8.

Alright, we're coming up on 20 minutes,
so I'm actually going to turn this

into A two parter because, um, I did
think it would, might take a long time.

So let's, uh, so I'll, I'll
record, I'm going to jump now.

I'll record a little
outro to this episode.

Uh, but yeah, but make sure you tune back
in, in a week and I'll share part two.

All right, so let's continue on.

We've got number nine is.

Cross promoting with other
businesses, other local businesses.

That's important.

Big sporting company wants to, you
to be an ambassador for their brand.

Great.

You're going to be
promoting your business.

They're not really going to
be promoting your business.

Like it's just the way it's going to work.

Like a big brand, if you're going
to do cross promotion type stuff,

pick other local businesses.

Go back to those beauty
and health professionals.

We talked about at the start of, um,
well, it'll be now the last podcast,

go back to those people and think, Hey,
can we, can we do something together?

Can we run a workshop together?

You've got a space.

Um, you know, I'm an expert on this.

Like, can I run a workshop in your
space and we'll just sort of split,

um, the fee or maybe we'll charge some
money and we'll donate it to a charity.

Uh, yeah, these kinds of things help
get you out into your community.

and establish you as an expert on a topic.

Make the workshop really specific.

Don't just make it a free workout.

Make it, unless it's a very specific type
of workout, um, make it on a specific

topic that most people, or the people
you want to serve, are dealing with.

10.

Facebook events.

I still get notifications
about Facebook events.

Why aren't people using Facebook events?

Free advertising that don't It doesn't
necessarily go as much as they used

to, but it's still like free social
advertising because if someone clicks

interested, if you get your clients to
RSVP to the Facebook event, that's going

to show up on everyone else's feed.

Same with like Meetup, Eventbrite,
like all these other like, um, try

booking these other websites for
letting people book in for events.

Put your bootcamp on there, put
your special, put your workshop,

put your stuff on these platforms.

Um, because they've got their own
way of sharing, they want people

to come to your event because then
you'll use their platform again.

So yeah, put your stuff up on there
again, do it as a three month experiment.

Maybe it won't work for you, or
maybe you just tapped into this like

extra way of getting in front of some
clients that you wouldn't normally get.

Number 11, look for teams and like
sporting teams and volunteer organizations

that are looking for sponsors.

So this is a method that will cost
money, but often not a lot of money.

Usually sponsoring these groups
is pretty cheap, um, for how many

local people you'll get in front of.

So it can be a worthwhile one, especially
if you're like, Oh, I don't really

want to throw money at Facebook or
Twitter or, um, sorry, X or TikTok.

I don't want to throw money
at their advertising thing.

Throw money at one of your local
volunteer organizations or teams.

Sporting teams and now you're giving money
to another organization in your community

while also getting your brand out there.

So that's something else to think about.

Again, that's one that would
probably take a little while to

see a return on your investment.

So something you might want to set
up, maybe be like this year, put

aside a budget and this is how much
it's going to cost me each month.

Um, I'm going to commit to doing
that over a year and let's see at

the end of the year if sponsoring
this group has made a difference.

Um, and remember, it's not just, you're
not just sponsoring that group to get in

front of that group's audience, but you're
also getting in front of the group itself.

So if you sponsor your local football
team or, um, fire brigade, like we

have sponsors in my fire brigade, like
people sponsor our barbecues, uh, you're

now getting like if there's a real
estate agent sponsors our barbecue.

That's now the person I think of
when I think of a real estate agent.

So for me as a member, I'm going to
be like, Oh, I'll probably call them

first if I need to buy or sell a house.

So yes, can be clever
and not very expensive.

Uh, number 12.

Okay.

So for these last few, I really want
to make you think outside the box.

I want to make you think like
not just strategy and tactic,

but like taking a step back.

So for number 12, it's choose yourself.

So by that, I mean, there are
lots of gatekeepers in this world.

Perhaps there is a local event.

There's maybe there's a local
festival and you can pay to

have a stall at that festival.

And maybe you've done it before and
it costs a lot of money and you didn't

really get much return on investment.

Well.

Instead of just paying to do that
or maybe have to even apply, what

if you ran your own well being
festival in your local community?

What if you decided, hey,
I'm going to organize that.

I'm going to reach out to
all the other businesses.

Not only do you connect with all these
other businesses in your area that

you wouldn't normally connect with,
you're the person who organized it.

You're the person who
helped them get exposure.

And plus, as the organizer, if you
want to put your business front

and center as the main Event for
the well being thing, you can.

So, this, yeah, this is a concept
I got from Seth Godin and it's

all about choosing yourself.

So, like, don't wait for
someone else to choose you.

Don't wait for someone else's permission.

If you would like to see something
like that in your community,

be the one who organizes it.

Have a go.

Again, experiment with it.

Might be a flop, but maybe you'll learn
something from it for the next time.

Or maybe you'll just be like,
uh, I won't do it again.

Or maybe it'll be crazy successful,
or maybe it'll create opportunities

that you couldn't even imagine
happening, but just happen by

connecting that many people together.

You don't know.

But, don't wait for someone
else to organize it.

Choose yourself.

Thirteen.

Launch something new.

Okay, so this could be a new class, a
new offering, maybe you stopped doing

personal training, doing some personal
training, maybe it's a pop up class,

somewhere that you wouldn't normally
train, maybe it's a different style.

The point is, when you launch
something new, it creates

energy around your business.

And people get attracted into
that energy, they're like, ooh,

what's happening over here?

And even though they might not sign
up to that thing that you sign,

that you're promoting, just the
fact that you're promoting it, It

makes them look into your business.

So you might be like really promoting
your bootcamps and then end up with six

new PT clients because they were like,
Oh, the bootcamps look interesting,

but actually they're not a great fit.

Let me see what else this person does.

Cause I really like this person
and the, Oh, PT, yes, that's

what I need that one on one.

So there's always this sort
of, um, collateral effect that

happens when you promote something
inside of your business that.

They won't necessarily sign up for
that thing, but they might sign

up for something else you offer.

And 14, so to finish this off, to
round it out, the most important thing,

and one of the best things you could
experiment with, and that is consistency.

Whatever you choose to
do, don't just do it once.

Once is not enough data to
be able to decide whether

something is right or wrong.

Even if it was hard to do once
it's not enough data because you

don't know you might get faster
at it You might find it easier.

That would be like running one bootcamp
class that was nerve wracking and

You felt scared and and afterwards
being like I can't do that again.

It was just too nerve wracking I'm
just no I quit like I'm never gonna run

the bootcamp again No, you persevered
with it and you got better with it

and now you actually enjoy running
the classes Marketing can be the same.

It doesn't have to be.

There are ways to find marketing
tactics that work for you and

that are enjoyable for you.

Alright, now I was going to split this
into two episodes, but I think I'll

just post this as a single episode.

Uh, thank you everyone who listened,
who's listened to this episode and

also listened to the first episode.

I was really blown away by
how many people downloaded it.

And how to listen.

Um, definitely feel like
I'm onto something here.

So, yeah, thanks everyone.

Um, I hope you enjoy it.

Please, any love you can give to the
podcast at the moment really helps,

um, with, with keeping it going.

So if you can, uh, follow the
podcast or subscribe, depending

on what your app will do.

Uh, if you can leave a review,
um, that will also help.

If you're on Spotify, I
think you can ask questions.

If you want to ask me a question,
I'll keep an eye on there.

And, uh, yeah.

Until next time, uh, this is
me, Kyle Wood, signing off.

And this has been the warm up.

I hope it's warmed you up for your day.

And have a great one.