The Warm Up with Kyle Wood - Bootcamp Ideas

kyle-wood_3_04-08-2025_092841: Hey,
it's Kyle here Today I wanna talk

about something that doesn't get
talked about enough in our industry.

You don't have to scale,
don't need to grow a team.

Don't need to launch a
million dollar business.

Don't need to have hundreds of
thousands of followers on social media.

But what you do need is a plan.

You need an idea of how you can
turn your business into a great

part-time or full-time income,

the kind of business that supports
you financially and gives you the

freedom, the kind of business that
supports you financially and gives

you the life that you wanna live.

In this episode, I'm gonna walk you
through what enough looks like for you.

What's a big enough business?

What's a big enough business, and
this comes from one of the listener

questions I got recently, which was
like, I have a small group, but actually

I don't mind having a small group,
but I'm not really making any money.

We'll talk about some back of the napkin
math that you can do to calculate.

What you need to earn.

We'll talk about how to create an
offer that feels valuable enough to

charge what you probably should be
charging and what to do if there's

a gap between what you want to earn
and what you're currently earning.

We'll also talk about energy because what
you're excited about is what will be much

easier to sell, and it's where you'll
provide the most value to other people.

So if you're stuck between feeling like.

I know you're watching social media
stuff and everyone's like, oh,

stop playing, playing it small.

Stop playing it small, but you're
also like, I don't really want to

grow and create this giant thing
that I then have to take care of or

manage, or I don't want to be like
a public figure or things like that.

Then this episode is for you.

All right.

Welcome back to the Warm Up.

I'm Kyle Wood and let's dive in.

So I mentioned at the start that a
listener brought this thing to me is

a listener who I've interacted with
like many times over the years, and I.

They've got sort of a similar problem
that keeps coming up over the years

and they're always like, I don't
know if I should keep doing this.

I don't know if I should quit.

I see other people who have
like these huge boot camps with

lots of people coming to them.

Mine are kind of small, but actually
I don't mind actually, I wanna

stay small and I think there's
a bigger thing at play here.

I didn't want to just be like,
create an episode that was.

Here's how to grow your bootcamp.

Here's like 10 top tips to grow your
bootcamp, because having interacted with

them over the years, I know they don't
need more tips and tricks and tactics.

So today's episode is
really about permission.

It's about permission.

To create something that works for
you, not just creating something

because that's the way you
should create a fitness business.

You know, I need to grow up to this
size and then I need to open multiple

locations, and then I need to start
a franchise, and then I need to have

franchisees, and then I need to scale
it, and then I need to go public.

And then, you know, I need to watch the
whole thing crash and burn around me.

If that sounds fun to you.

Go for it.

But I think of a lot of us,
we just like training people.

We like being connected to our clients.

We like having that contact with 'em.

We like helping them
grow, seeing their change.

We're not necessarily
interested in growing an empire.

If you are, that's fine.

There's other podcast episodes
I have that are for you.

If not, though, this episode is for you.

'cause I wanna teach you how
to create something small and

how to get paid well for it.

And this episode is.

Extremely near and dear to my heart
because as I've mentioned in previous

episodes, I'm going back to training
and I have a really limited time.

My, we're in a good position.

My wife's business is taking
off, but we still have small

kids and we split the duty.

So as she is more committed
time-wise, I'm needing to think about.

How can I scale back?

How much time I'm working on my
business while, and the question I'm

asking myself while making it better?

Like, how can it become,
how can I be working less?

And also the experience
for you guys be better.

And then as I'm thinking about going
back to training and there's like a

few groups I want to get going, getting
my own fitness course cohort started.

And thinking about even like some
free stuff to offer the community

and working as a consultant as
well online, I'm adding more things

in, but I need to reduce my time.

So it's this question of like, well,
first up I need to make sure that even

though I'm working less, I'm still making
enough money to support the family.

'cause while my wife's income while
Zoe's income's gonna go go up.

It would be nice if my income
didn't go down, let it stay the

same, or it also went up and it
put us in a really nice position.

So I'm using this as a bit of a
challenge to think about how can I

step away from how we all see fitness
things running, and how can I add

more value to what I'm offering?

If it doesn't take more time on my part,
it's just more value to the person who's

receiving it so that they recognize that,
oh, it's actually worth paying Kyle,

like a premium dollar amount for this.

So it's been great and it's been horrific.

It's been terrible.

I've been like completely honest.

Someone on a call the other day with me,
a trainer who said I really loved it.

When you mentioned that like you didn't
get any sleep this week because you.

You're like tired, so this is me being
real, that being in this messy middle

of trying to answer these questions has
been pretty, like some pretty dark days.

I'll be honest.

Like wrestling with stuff is not easy.

It's why a lot of us just go, all
right, I'm just gonna do everyone

else is doing, because you know,
that's what everyone else is doing.

So this episode is gonna be
practical, but also it is somewhat.

You're thinking about doing this
and you're trying to step out from

the traditional model that you're
seeing shown to you around like

business models of fitness, business
models, it's gonna be tricky.

Okay.

And you're going to sometimes
feel like, I dunno what I'm doing.

Okay, so let's go, let's get
into the practical stuff.

So.

The first thing you need to do is work
out what is your ideal monthly income.

And I've actually written a
blog post about, well, a series

of blog posts a while ago.

I'm going to, before I publish this,
I'm gonna revamp that, put 'em into

one blog post because there's some
really helpful, there's some really

helpful spreadsheets in there.

I know you're like, oh, spreadsheets.

But you, I mean, you can do this math on a
piece of paper, but with the spreadsheet,

you literally like, type your number in.

What do you want to earn per month?

How many clients do you wanna see?

And it's just gonna calculate
how much you charge.

So if you feel like, don't feel confident
with doing maths or mathematics, there's

just a spreadsheet's just gonna help you.

So I'll share that in the show notes.

I'll, I'll put a link to that,
that new revamped article.

But yeah, let's just talk through it.

So first work out.

How many, how much do you wanna earn?

So let's say you just like, okay,
to start with, I'd like to make,

I'd like my business to be making
over a hundred grand a year.

So we'll just call that, let's
just call that $10,000 a month.

Okay.

And don't get freaked out.

'cause that might be like, wow, that's
so far above what I currently earn.

Or you know, you might be earning that
and you're like, actually I've worked

out, I need like 400,000 a month,
or sorry, 400,000 a year because I'm

the sole breadwinner for our family

you know, I have these goals, or
I wanna do this really expensive

training with these other coaches
and fitness professionals.

So whatever it is, write
down what that target is.

Make sure it's somewhere like reasonable.

Like if you're earning 50,000 a month
at the moment, and you're like, I

want to earn a million dollars a year.

Okay.

Like, let's, let's bring that back.

Let's get to a hundred first, then two
50, then 500, then go for a million, okay?

Because there's gonna be
different things you need to do

to get to each income bracket.

So let's just say for now, it's 10
grand a month, whatever that is for you.

Maybe 10,000 us, 10,000 Australian,
10,000 pound, 10,000 euros.

Then work out how many hours
a week do I wanna work?

Or how many clients I like clients,
like how many clients do I need

to do, I wanna see each week.

Assuming that you'll see each client at
least once a week, you might be like, Hmm.

Kind of small.

So I want to do like
30, 30 clients a week.

So you simply take that number
and I'm gonna calculate it while

I'm talking to you guys now.

So you simply take your 10,000,
divide it by 30, and that

gives us $333 and 33 cents.

So that means that on average, per client.

You need to be earning from them $333
and 33 cents per month on average.

So you might have some clients
who you're getting 200 from, might

have some clients getting 500 from,
depending on how often they're

training with you and things like that.

Now that's actually not that bad.

Like I know some places that
charge 300 a month just for

like 20 people group fitness.

So if you're purposely thinking,
I'm gonna keep it small.

There's no reason why you can't be
charging that or above and seeing 30

clients a week in a group setting, even
if you're only taking six people per

session, that's like a minimum of five
sessions you need to be running per week.

If they come twice a week, it's 10
sessions, but 10 sessions is still 10

sessions to be making 10 grand a month.

It's a different way of
thinking about things.

Now one thing you will wanna
think about with money as well

is if we follow the profit first.

Which Profit First is a great book.

I recommend reading about how
to like divvy out your money.

You're probably gonna take
home 50% of what you earn.

So if your business earns 10,000, if
you follow the profit first percentages,

50% of that is your take home.

So you'll actually be
making five grand a month.

So you need to think about that too.

If you were wanting to
take home 10 grand a month.

You actually need to run the
figures for this for $20,000, okay?

Because you need to put aside the profit.

First model is 50% is your income, 30%
is for expenses, 15% aside for taxes, and

then 5% is your profit that you, that's
why it's called Profit First, which you

take out and put aside for holidays or.

Some really cool training
that you've wanted to do

so yeah, let's get into that.

So let's say you're 20 grand.

Now we're doubling that.

So now you need to be earning
nearly $700 per month per client.

That might feel like a lot.

So the way we need to flip
this now is how does that feel?

How does someone feel like they're getting
good value that it would be worthwhile

spending 700 a month or, you know,
what does that work out to be per week?

Divide by 4.3.

So it's about $155 a week you
want to earn from someone.

I mean, that's like a
couple of PT sessions.

If you're charging $50 for a semi-private,
that's three semi-private sessions

a week, again, it's not crazy.

And then if you add some value on top of
that, so if you, if they get access to.

A library of things that you do at
home, or if you've got ongoing, not

challenges, but definitely check out.

Nest Labs has this amazing article
on pacs, like P-A-C-T-S, like a

pact that you make with yourself
and how that's a great way.

That's something I'm thinking about doing.

So I'm going to help.

My clients come up with a pact that
they're gonna stick to that's related

to their personal fitness goals,
and they're going to follow that.

So instead of just following some generic
challenge, we're actually creating

like a custom challenge for each person
that runs for a certain period of time

that's related to their goals and what
they're capable of doing in their life.

They might only have five minutes a day.

They can give towards this fitness
goal, or they might only have.

One thing a day, you know, their diet
might be trashed and so like one thing

is just gonna be like running down
what they eat or something like that.

but yeah, like thinking about what
is super valuable, that doesn't

take very much of my time to help
them come up with this thing.

And then they're doing all the work.

But they're getting immense value out of
it because this is something they wouldn't

do unless they were training with me.

So that's the kind of stuff to start
thinking about, like how can you

start having those conversations with
people where they start associating

so much value with working with you?

Because you are the person who's
talking to them about this stuff that

no one else is really talking to them.

And it's not, you're not just
exchanging time for money.

You're not just saying, Hey,
come with, train with me.

It's gonna cost this much.

Because I speak to trainers so often
who gets, who are so frustrated

'cause they know they could help their
clients more if only their clients

would listen to them and they can't.

And so there's sort of two ways there.

Either you just go, you know what,
I am just a fitness person and

that's okay and you guys are going
to do, you know, do this thing.

But if you are wanting to keep things
small, you need to be more than that.

CrossFit or Big Gym or, you know,
whatever else, or download an app on

their phone and do stuff at the gym.

More and more.

Especially like with AI getting
better, like we are going to need

to fill that role of like helping
people stay accountable and helping

them find unique ways to meet their
goals, not general cookie cutter ways.

So as I'm talking about this stuff, you
might already have sparked a few things.

Like there might be a few things you're
like, oh yeah, I've always wanted to do

this, or I've always wanted to do that.

pay attention to that.

Like if that is exciting to you,
that's a bit of a sign that maybe

that's something you should try out
and just try out as simple as like

get a group of people together.

In my program group flow, I talk about
getting together like a beta launch.

Like get together a beta fitness
cohort who are gonna try out this

thing together and charge them a really
great rate and let them go through this

more high touch program and see what
results they get on the other side.

Then the other option is if you are just
like, no, I just wanna be the fitness

person, then maybe you need to look
at creating a second income stream.

Like if you feel like, oh, I
can't get to this higher value

thing, get a part-time job.

It's not the end of the world.

Like to get a part-time job.

Find something that you're interested
in, or something that you don't maybe

need to be that emotionally invested in.

And do that for a while while
you're working this stuff out

so that you can stay small while
working out how to charge more.

The other thing you might look at
is how can you leverage what you

already know into an online program?

And that could be as simple as a couple
of online classes that you charge

a low fee for, but with an online
class, you can go big, you can have

30, 50, a hundred people signed up.

So you come to your class.

So even if you're charging low cost,
that could be the part of your business

that scales big and you keep what you
do face to face with people that high

touch, higher priced type service.

And then there's also like, there's
different ways to make money

as like a creator these days.

So if that interests you, if you are
like, oh yeah, I like creating content.

I want to do, create content
around fitness and health.

I want to teach this stuff.

Maybe you start some YouTube
videos or something like that.

It's a longer path definitely to bringing
in income, but it is another option that

you might think about if you're like,
I don't wanna make my business huge.

I want to kind of have this hybrid
creator where I create content.

And then also, coach
some clients on the side.

Think of the amount of yoga.

Follow along yoga videos that are on
YouTube, like an incredible amount.

And there's a lot of successful
yoga teachers as well.

So if you've got a good teaching
style, then that might be something

that you look at doing is like simple
as follow along classes on YouTube.

But definitely it's a new skillset.

So if you've got a background
already in media, that's gonna help.

Instead of putting your time
into getting more clients, you

might put your time into that.

Come back to what energizes you as
I talk about these different things,

what, where are you feeling in your body?

Like, Ooh, like, yeah, like, oh yeah.

I've always wanted to charge more.

And have less clients or, oh
yeah, I've like wanted to do a

bit of a side thing or, oh yeah.

I actually miss having a
job and working as a team.

I don't think I want to
do everything by myself.

And you might be like, oh, okay, I'm
gonna look for a cruisy part-time

job where I can be around people
and then also run my business.

It's up to you like there's no.

Wrong answer here.

That's my point, is that you're being sold
all the time that you need to scale, that

you need to get bigger, that you need to
go online, that you need to have a huge

following, that you need to run ads.

Like there's so many things being
added to your to-do list, and I'm

saying you can just like scrunch
that to-do list up and throw it like

where's your waste paper basket?

Like take that shot and then
sit down, get a new piece of

paper, work out right at the top.

This is how much I want
to earn below that.

This is how many clients I want to have.

Below that, this is how much
I need to earn per client.

And then find the product, the thing
that's gonna be valuable enough that

people are gonna wanna pay that.

Okay, so one last thing I do wanna say
when we talk about money, you might have

even turned off this podcast episode
because it's, it's too triggering for you.

'cause money really does get people.

And I get it every time you hit a
different level with your income,

money, stuff comes up again.

So don't feel bad about that.

Don't feel uncomfortable.

You might find that maybe this
is something you need to work on.

There's like some books you wanna read.

Actually, I'm gonna recommend
some books in the show.

go look at there.

But what I want you to do is think
about like where, where are you now?

How long have you been a trainer?

How much skill have you
accumulated over the years?

How much value can you offer to someone's
life, not just in a monetary sense,

but in a changing their life sense?

And then bringing that back to money.

Isn't that worth something?

And the less clients you have, the more
attention you can give to one client.

Isn't that worth something?

That's what I want you to sit with.

And also to know this, that when
you charge well for what you do,

it helps with your confidence.

It makes you feel like, yeah, I'm being
rewarded well for my time and my expertise

here, and it does this thing where it
opens up more doors for you, because now,

instead of always scraping by, you can
afford to buy the bits of equipment that

you really want to use with your clients.

You can afford to do the
trainings that help you become a

better trainer, a better coach.

You need a, that's why I was
talking about, you know, when you.

Earning a certain amount, divide
that by half 'cause you're gonna

be spending a big chunk of that.

So make sure you're doubling what your
business earns, what you want to earn.

Double that to find what
your business earns.

And finally, if you are looking for
a way to, you know, maybe the idea of

running like these higher cost small group
programs really appeals to you, you'll

definitely want to check out group flow.

The enrollments are up.

I'm just about to run the
next round of this group flow.

Teachers, you how to create a
fitness cohort, a group of people

coming together, who sign up for
a program for a certain amount of

time, and it's a fantastic way to,

one of the biggest pieces of feedback.

I've had about Group Flow is how
it gave trainers the confidence

to finally create the program that
they'd wanted to create forever.

And it gave them the guidance of
like, not just how to create it, but

how do I get that out into the world?

How do I share it with people?

How do I get people to sign up?

And I've actually kind of been blown away
by how well it's worked for other people.

I shouldn't be, because of
course it's worked well for me.

It's worked well for my wife's business.

I know this stuff works, but it's been
so cool talking to people who ran in

this program with me last year and seeing
like, wow, you just, you followed what

I said, and you've put it into action
and you've created your own thing.

That's the other thing.

You're gonna create what you think
a small group should be, and I give

you the framework to build that out.

And promote it and launch it in a
way that's an alignment with you.

That's the other very different
thing to this program.

I'm not like, step one, do this,
step two, do this, step three.

No, it doesn't work like that.

it does if you want to create another
generic fitness offering out there.

This is about something, creating
something that's unique to you.

And, and after you've done the
exercise today, something that's

unique to your income goals and
how many people you want to train.

It provides the container for
you to brainstorm your idea, get

feedback, and by the end of the
four weeks, you've got something

that you can put out into the world.

And with that final thoughts for today,

there's a lot of pressure online to run
your business a certain way that you are

making a mistake if your business doesn't
look like the other businesses around you.

And I just want to end today's
episode by saying that's false.

That's, wrong.

that is just being told to
you to sell you into programs.

Basically, it's a marketing thing.

I want to just take the pressure off you
and say your business can look exactly

how you want it to look in a way that's
gonna work for you and be sustainable.

Long term.

All right, and with that, have
a great week and I'll catch you

next week in next week's episode.